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BROTHERS WIN WITHOUT DRAGON’S FIREPOWER

Savvy entrepreneurs Richard and Jim George who spurned a £160,000 deal on the Dragons’ Den TV series have seen sales of their anti-rot fencing post sleeves soar by 75%.

The brothers, from Malvern, Worcestershire, stunned the panel of multi-millionaires on the hit BBC 2 programme when they declined four offers for a stake in their Gloucestershire-based business last summer.

Following the show, their website crashed after being inundated with enquiries about the bitumen-lined sleeves which extend the life of fence posts by keeping preservatives in and decay out.

“Sales to our existing customers have jumped by 75%, mainly because members of the public started asking for PostSaver after they had seen the product on the show. We’ve also added many new stockists to our national supplier network,” said Richard George.

“We thought we had made the wrong decision but now we’re not so sure. As we said at the end of the programme, only time will tell and we do feel vindicated by our decision to reject the cash,” he added.

As PostSaver sleeves are produced in a range of 12 sizes, the Staunton company has also won orders from a diverse range of businesses including vineyards, playground equipment makers, decking firms and utility companies for use on telegraph poles.

The brothers developed the protective fence post sleeve after the EU ruled only environment-friendly preservatives could be used to treat timber fencing.

Many consumers are unaware of the potential problem of ground rot in fence posts and the hassle and costs associated with replacing a perfectly good fence after only a few years, explained Richard.

More information including a product demonstration can be viewed online at www.postsaver.co.uk.

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